NABARD Facilitates GI Registration for 28 Traditional Products

NABARD has taken a significant step towards preserving India’s rich cultural heritage by facilitating the Geographical Indication (GI) registration of 28 new products across the country. This initiative, announced around July 10-12, 2026, brings NABARD's total support for GI products to 176. The newly registered items include a diverse range of traditional handicrafts, handloom textiles, bamboo crafts, metalwork, pottery, paintings, and musical instruments. This expansion not only reinforces the legal protection of these products but also enhances their potential in global markets, creating sustainable livelihood opportunities for artisans.

The concept of Geographical Indication is crucial for protecting traditional knowledge and promoting local entrepreneurship. GI registration provides a legal framework that safeguards the unique characteristics of products linked to specific regions. Among the newly registered products are the Nalanda Bawanbuti Saree and Fabrics from Bihar, Kuchai Silk Saree from Jharkhand, and Himachal Wood Carving Craft. These items are emblematic of their local cultures and craftsmanship, and their registration helps maintain the integrity of traditional practices while enhancing marketability.

NABARD's efforts in this domain are not isolated. The organization has connected over 13,000 artisans and producers with higher-value domestic markets, leading to improved rural livelihoods. Establishing 14 Rural Enterprise Producer Organisations (REPOs) across various states, including Madhya Pradesh, Uttar Pradesh, and Karnataka, plays a pivotal role in the production and promotion of GI products. This grassroots approach empowers local communities, enabling them to benefit from their unique cultural heritage.

Beyond economic benefits, the GI registration initiative contributes to the environmental and social fabric of rural India. By promoting traditional crafts and skills, it helps preserve age-old practices and reduces the risk of cultural erosion. Artisans gain access to better market opportunities, reinforcing community ties and fostering a sense of pride in local heritage. The support provided by NABARD in terms of branding, quality enhancement, and market linkages is essential for these products to command premium prices and achieve sustainable growth.

Looking ahead, NABARD aims to continue strengthening the GI ecosystem by establishing more GI Facilitation Centres and expanding its outreach. Creating dedicated platforms like the GI Store at Aihole, Karnataka, is a step towards showcasing and marketing GI-certified products. As NABARD invests in the future of these traditional products, the potential for economic opportunities and the preservation of India’s cultural heritage remains promising. The ongoing commitment to enhancing market access and visibility for artisans is vital for the sustainability of these initiatives.